Accuride Wheel End Solutions capitalizes on the inherent synergy between two brands, Gunite and KIC, to offer the industry’s broadest wheel end product portfolio and better support customer needs. Formidable yet respectful competitors for decades, Gunite and KIC are widely recognized as best-in-class wheel-end suppliers by their OEM and Aftermarket customers.
While the products and technologies of each brand are similar, combining two different business models creates strength. Gunite manufactures in North America under a “capital-intensive, inventory-light” business model. KIC’s “asset-light” business model emphasizes contract manufacturing and a distribution network supported by higher inventories. These highly complementary business models allow for greater capacity and an ability to flex up and down in response to industry cycles and better meet changes in customer preferences and demand.
As one team, the outcome is a more competitive product portfolio and a more flexible service and support offering to OEM and Aftermarket customers currently served by Gunite and KIC.